The short version
SEO health score: 29/100. The site is honest and warm, but Google can barely see it, and the software underneath is from 2020 and can't carry the shop you're planning.
Weighted across technical, content, on-page SEO, structured data, performance and measurement. Full method available on request.
Three things stood out. First, the site has almost no search presence: the homepage title is just "iOiOiO", there are no page descriptions, and the content is too short for Google to rank. Second, there is no measurement at all — no Google Analytics, no Search Console — so nobody knows how many people visit today. Third, the WordPress installation is six years out of date and runs on a PHP version that stopped receiving security fixes in 2021.
None of this is bad news for the plan. It means we invest nothing in rebuilding the old site. We make a handful of cheap fixes now, and put the real effort into the new Shopify home for IOIOIO.
What already works
- The consultation and contact pages speak directly to worried parents, in plain Polish. That tone matches the new brand promise — keep it.
- Prices are published openly on the Oferta page. Most competitors hide them.
- The basics are in place: HTTPS, a valid sitemap, clean addresses like ioioio.pl/terapia/, and correct redirects.
- The Terapia page explains the Krakow Method properly (about 700 words) — the one page with real substance.
What we found
Technical foundation
WordPress 5.5 (August 2020), PHP 7.3 (security support ended December 2021), and the Live Composer page builder, which is no longer maintained. This is a security risk and a dead end for new features.
The fix: don't renovate. Build the new site on Shopify and leave this stack behind.
First byte arrives in 0.62 seconds; the competitor site we checked manages 0.14s. The homepage also loads 24 separate style and script files.
The fix: resolved automatically by the move to Shopify's hosting.
No favicon (the icon in the browser tab), no security headers.
The fix: both come as standard in the new build.
Visibility in Google
The homepage title — the strongest single ranking signal — is just "iOiOiO". A parent searching "logopeda dla dzieci online" has no way to find you.
The fix: every page gets a title like "Logopeda dla dzieci — online i stacjonarnie | Magdalena Godlewska". On WordPress a lightweight SEO plugin makes this a fill-in field; on Shopify it's built in.
Google invents its own snippet for each result, so you don't control what parents read before they click.
The fix: one 150-character description per page, written once. Same tool as the titles.
On most pages the main heading (H1) is the logo text, and the actual topic ("Terapia", "Diagnoza") sits three levels down. Search engines read this as a site about "iOiOiO", not about speech therapy.
The fix: a theme-level correction on WordPress; automatic in the new build, where every page gets one true heading.
The site has no Open Graph tags. Parents live on these channels, so every shared link currently looks bare and untrustworthy.
The fix: the same SEO plugin adds sharing previews in one step; standard on Shopify.
There is no machine-readable information telling Google (or AI assistants) that this is a local speech-therapy practice run by a named specialist. That also weakens how AI tools like ChatGPT cite you.
The fix: add business and person markup; full product markup arrives with the shop.
Content
The homepage has 90 words. The Numicon page has 30 — a heading and a price. Pages this thin almost never appear in search results, whatever else we fix.
The fix: expand each service page to answer parents' real questions, in the voice your brief already defines.
IOIOIO is a personal trust brand, and the site never says who Magdalena is — no photo, no qualifications, no story.
The fix: the About text in your brand brief is ready to publish today, with your photo and credentials.
The default "Witaj, świecie!" post (with its sample comment), the "Bez kategorii" category and the /author/admin/ archive are all indexed. To a visitor — and to Google — this reads as an unfinished site.
The fix: delete the post and category, hide the author archive. Ten minutes with admin access.
"Kiedy dziecko powinno zacząć mówić", "ćwiczenia logopedyczne w domu", "nauka czytania sylabami" — these searches are the future traffic for the PDF products, and the site says nothing about any of them yet.
The fix: a content plan built from keyword research; every article feeds the future shop.
Measurement and trust
We can't see visits, enquiries or search performance. Nobody knows how many people visit today, so nothing can be measured or compared.
The fix: install Google Analytics and Search Console first — free, and every later decision needs this baseline.
For local searches like "logopeda Białystok" the business profile matters more than the website itself. If one exists, it isn't linked from the site — we need to confirm this with you.
The fix: confirm whether a profile exists, then claim and complete it: photos, hours, services, reviews.
The contact address is a personal Gmail; there are no testimonials, no photo, no list of qualifications.
The fix: set up kontakt@ioioio.pl, and start collecting testimonials and a credentials list for the new About page.
Competitor snapshot: agnieszkakapron.pl
Worth studying, not copying. Agnieszka Kaproń sells courses, webinars and PDF materials — but to speech therapists, not parents. So she isn't fighting for your audience directly. What she demonstrates is the business model working in Polish: a free e-book collects email addresses, a newsletter warms them up, and a "bestsellers" shelf sells the products. Her site runs 27 blog posts and 45 landing pages behind that machine.
| ioioio.pl | agnieszkakapron.pl | |
|---|---|---|
| Audience | Parents (therapy clients) | Speech therapists |
| Search-ready titles & descriptions | No | Yes |
| Social sharing previews | No | Yes |
| Structured data | No | Yes |
| Blog posts | 0 | 27 |
| Free lead magnet + newsletter | No | Yes |
| Digital products for sale | No | Yes |
| Server response time | 0.62s | 0.14s |
The gap is the opportunity: the same machinery aimed at parents and at Polish families abroad is a less crowded space. One of the questions below asks who you see competing for that exact audience.
The plan, in phases
Phase 1 — quick wins on the current site (only if we keep it running)
- Write proper titles and descriptions for all seven pages (one SEO plugin covers titles, descriptions and sharing previews in one step).
- Delete the "Witaj, świecie!" post, the empty category and the author archive.
- Install Google Analytics, verify Search Console, and claim the Google Business Profile.
- Publish the About page using the text from the brand brief; add a photo.
- Add a favicon and set up kontakt@ioioio.pl.
Phase 2 — foundations for the new site
- You answer the questions below — several decisions depend on them.
- Keyword research: what Polish parents (at home and abroad) actually type into Google.
- Content plan for the new site and first articles.
- Brand assets: photos, logo decision, testimonials, qualification list.
- Starter Pack content production — the product is the point of all this.
Phase 3 — the new IOIOIO on Shopify
- Custom theme built for IOIOIO (not a bought template), designed around the brand brief.
- Instant PDF delivery after purchase; BLIK and Przelewy24 for Polish buyers, cards for families abroad.
- Homepage carrying the core message: "Support your child's speech and reading at home — calmly, step by step."
- Consultations kept as a bookable premium service.
- Blog ready for the Phase 2 content plan.
Phase 4 — launch and grow
- Free sample pack as the email sign-up incentive; newsletter to warm up buyers.
- Articles answering the parent questions found in research.
- Monthly look at the numbers: visits, sign-ups, sales — and adjust.
Questions for you
Short answers are fine — bullet points, voice message, whatever is easiest. These unblock Phase 2.
Market and competition
- Who do you consider your main competitors — both for parents buying materials (Printoteka? Logopestka? others?) and for local therapy clients? Agnieszka Kaproń targets therapists, so she may be a model rather than a rival.
- What exact words do parents use when they first write or call you? Their phrasing tells us what to rank for.
- For Polish families abroad: which countries matter most to you? (UK, Germany, Netherlands, Ireland, USA…)
Current situation
- Do you have logins for the WordPress admin, the hosting and the domain? Who set the site up originally?
- Does a Google Analytics account, Search Console, or Google Business Profile exist anywhere? Any numbers on visits or enquiries?
- Where do clients come from today — recommendations, Facebook groups, Instagram, local contacts? Which social profiles do you actively use?
Products
- How far along is the Starter Pack — idea, outline, drafts, or finished worksheets? What is a realistic date for a first sellable version?
- What feels right on price, for the Starter Pack and for smaller single packs? (Therapist-targeted PDFs on the Polish market sell for roughly 39–199 zł.)
- Would you be comfortable giving away a small free sample pack in exchange for an email address? It's the engine of this model.
Brand and formalities
- Do you have professional photos, a list of qualifications and certificates, and any parent testimonials we may quote?
- Should the brand read "iOiOiO" as on the current site, or "IOIOIO" as in the brief? Do any logo files exist?
- For selling online: is there a registered business, what's the VAT situation, and do terms of service and a privacy policy exist in any form?
Suggested next step
Send back answers to the twelve questions. The first decision after that is whether to repair the current WordPress site at all, or leave it as it is and put all the effort into the new Shopify build. The Shopify development store can be created in your name right away, either way.